by Team SDM | May 2, 2026 | Brand Development, Brand Equity, Business, Empowerment, Founders
The trouble with negative brand equity, especially for an organization like YWCA Houston, is that it doesn’t stop the money. Grants come in. Programs go out. The website still says all the right things. Underneath, the credibility, the human capital, and the...
by Team SDM | May 26, 2025 | Business, Empowerment
THE CHALLENGE Most entrepreneurship programs are created to satisfy checklists: did the participants finish the curriculum? Did they make a Canva pitch deck? Did the program host a final event? But the real challenge is more nuanced—and more urgent:How do you build a...
by Team SDM | Apr 17, 2025 | Brand Development, Challenges, Coaching, Empowerment, Founders
We’re not clapping for billionaires—but we are taking notes. We’re not here to throw confetti for Blue Origin. This mission—like many in the billionaire space race—was soaked in privilege, politics, and PR. But, we are here to pull the teachable moments from it....
by Stephanie McKenzie | Jan 19, 2025 | Brand Development, Business, Empowerment, Mindset
When I first started working with entrepreneurs and edupreneurs, I noticed something curious. So many people had incredible ideas, passion, and drive, but they were stuck because their brand didn’t reflect the powerhouse they truly were. They were working hard but...
by Stephanie McKenzie | Mar 7, 2024 | Brand Development, Business, Challenges, Coaching, Empowerment, Hustle Culture, I Need a Coach, Mindset
We live in a world where the hustle is often glorified, it’s easy to believe that success comes only to those who work themselves to the bone. (The gurus that tell you to hustle and hustle harder, aren’t even doing that.) But what if we told you...
by Team SDM | Jun 19, 2023 | Brand Development, Business, Empowerment
Branding is more than just logos and colors—it forms the entire identity of your business, giving it personality and a distinct voice. In a world where consumers are bombarded with new brands daily, particularly through social media, it’s essential for...
