by Team SDM | May 2, 2026 | Brand Development, Brand Equity, Business, Empowerment, Founders
The trouble with negative brand equity, especially for an organization like YWCA Houston, is that it doesn’t stop the money. Grants come in. Programs go out. The website still says all the right things. Underneath, the credibility, the human capital, and the...
by Team SDM | Apr 17, 2025 | Brand Development, Challenges, Coaching, Empowerment, Founders
We’re not clapping for billionaires—but we are taking notes. We’re not here to throw confetti for Blue Origin. This mission—like many in the billionaire space race—was soaked in privilege, politics, and PR. But, we are here to pull the teachable moments from it....
