by Team SDM | May 2, 2026 | Brand Development, Brand Equity, Business, Empowerment, Founders
The trouble with negative brand equity, especially for an organization like YWCA Houston, is that it doesn’t stop the money. Grants come in. Programs go out. The website still says all the right things. Underneath, the credibility, the human capital, and the...
by Team SDM | Apr 20, 2025 | Brand Development, Business, Challenges, Uncategorized
by Stephanie McKenzie | Jan 19, 2025 | Brand Development, Business, Empowerment, Mindset
When I first started working with entrepreneurs and edupreneurs, I noticed something curious. So many people had incredible ideas, passion, and drive, but they were stuck because their brand didn’t reflect the powerhouse they truly were. They were working hard but...
by Team SDM | Jun 19, 2023 | Brand Development, Business, Empowerment
Branding is more than just logos and colors—it forms the entire identity of your business, giving it personality and a distinct voice. In a world where consumers are bombarded with new brands daily, particularly through social media, it’s essential for...
